Commercial Video Production Company Roanoke

The South River Science Team - South River Currents Video Series

After several years of working on projects exclusively outside of Virginia, far far away from our home office in Staunton, VA, we were contacted to help develop, film, and delver a amazing series of videos for The South River Science Team in Waynesboro Virginia and the communities along the South River.

The project is incredibly unique n nature as it’s both meant to provide entertainment and educate the viewer of the complexity of a incident that caused the accidental depositing of mercury into the South River and also share the stories and history of the people, communities, and region that is all connected to the South River through it’s watershed. The South River Science team’s main goal is outreach. The most exciting part to us is this project is now on going with at minimum a handful of videos being commissioned for their channels.

Our team really dug in deep spending about 2 months total on creative development, working side by side the project manager to find the right tone of the main series of videos. With this, we cast a amazing host to be the face of the series, added clever animations with a vintage feel, and are very simple yet fun practical puppetry based animation for the series “co-host” Southy the Mouthy South River Fish. Basically, a wonderful mid-century science illustration of a Rainbow trout. The tone of the videos were to be something appealing to both a younger audience and adults at the same time without pigeon holing the series into one age bracket or the other.

These very watchable, upbeat, info rich short form videos are complemented with shorter vignettes featuring a single interviewee speaking on a single topics of expertise that have a bit more of a sophisticated tone and delivery. They are expanding the areas of interest and topics covered that can still have a place for outreach, education, used in the classroom, at seminars, or other places that members of the South River Science team, their stakeholders, community members, and others can find use and benefit from having these in the public domain.

PROJECT TEAM

Director/Cinematographer: .........… Angel David Verde
Project Manager:………………………… David Hirschman, South River Science Team
Writer/Science Advisor:……………… David Hirschman
Drone Operator:………………………….. Max Quillen, Angel David Verde
Editor, Sound Design, Color:………. Angel David Verde
Animation/Motion Graphics: ……… Angel David Verde
Production Assistants/Grip: ……….. Courtney Campbell, Ian Berry, Zac Laliberte
Series Host: ........…….……..…………….. Leighton Brown Bryan (Episode 1 - 3)



South River Currents Video Series

Leighton Brown Brian, along side her “co-host,” Southy the Mouthy South River Fish, are the stars of this upbeat, clever, and fun, info-rich video series that used on location footage, expert interviews, along side simple animations and stick puppetry to enlighten, delight, and education the viewers about various topics that relate to the South River and the South River Watershed.


South River Current Vignettes

The vignettes (aka, short films/features) are more story driven featuring interviews of locals, stakeholders, and experts who live and work along the South River. These videos carry a bit more of a sophisticated tone and delivery however still meet the South River Science Team’ goal to use video as community outreach and engagement for education, the classroom, at seminars, or other places that community members find use from.

Carefree Boat Club 2020/2021 Digital Video Marketing - Video Production Under Social Distancing Guidelines

The Carefree Boat Club of Tennessee came to us to meet their corporate marketing and sales needs to assist with their sales goals, recruitment marketing, as well as informational and training based video content. Then the coronavirus/COVID-19 pandemic hit and we were in unknown territory of how to fulfill the full scope of this project while being in lock-down. Once things went back to some form of new-normal, filming under the original planned scope with travel, the extras casting needed while keeping everyone safe was no longer an option. Once the leading film industry professional organizations and unions released we were able to finally implement our internal guidelines we developed while using industry wide guidelines to bolster our already strict outline of how to get back to production and our team was able to deliver. Here are some samples of the remotely produced work and stock image editing our team was able to produce for the Carefree Boat Club of Tennessee for their video marketing commercial needs in such strange times.

Since the original lock down, we were able to make the remaining videos in this project happen following strict COVID-19 on-set guidelines and with a much smaller crew to minimize the number of people on location and on set.

It’s always a joy to film in the outdoors given that is one of our companies specialties, but even more so to find ways to navigate unexpected changes to still deliver and exceed the clients expectations.

PROJECT TEAM

Directed by: ...........……...….………… Angel David Verde
Client Project Manager:……… Hailey Kinner, Carefree Boat Club of TN
Editor, Sound Design:…………… Angel David Verde
On Camera Talent: ........…….……Sage Tanguary


WHAT OUR CLIENT HAD TO SAY

After we had decided to use DV Entertainment for our promo video, we faced a huge challenge with the COVID-19 pandemic lockdown. I am so thankful DV Entertainment created a plan to get us through until we could actually film in-person. They developed creative ways to satisfy our needs, even when we would throw things out there last minute. Grateful for the business relationship we have formed and I look forward to our next project together.

Hailey Kinner, Membership Director, Carefree Boat Club of Tennessee

Table Of Contents


Lifestyle & Testimonial Promo

The women behind the Carefree Boat Club of Tennessee in Johnson City, Bristol, and Chattanooga had a goal to make their new promo showcase the experience and lifestyle members of CBC have on their lakes and Rivers in East Tennessee. We hit the water with camera in tow just in time before the first cold weather snap came and the trees became bare to share the stories of 5 families who enjoy the lifestyle the Carefree Boat Club of Tennessee provides them. Our DP (director of photography) acted as director, camera operator, drone operator, and in-water camera to keep things light while really nailing the true essences of the projects goal. We added some well placed sound design to really give you the sense of a day out on the lake. We provided a main promo that you can watch below featuring their three locations in the Bristol/Johnson City, TN area. We also edited an alternative version that included footage from Chattanooga footage for their location in that area that you can watch here to see the slight variation we made for them.


30 Second Social Media Spot

Our first video we produced for the Carefree Boat Club of Tennessee was a 30 second promo for their social media platforms. However, because we could'’t film on location at the time due to the pandemic, we had to get creative. To get the boat club something they could use before their summer season began and people seeking outdoor activities to social distance locally, we made this spot entirely from a few sources of stock footage. Both from our companies catalog of footage of locations in the Carefree Boat Club’s area, but also some from our network of stock footage sources. It hit the mark and looked the part.


6 Key Benefits Info Series

The last batch of videos we produced for our friends at the CBC of Tennessee were actually produced once some of the initial guidelines were put in place to allow very small, socially distance activities to take place locally. This series of videos are used to give specific information to potential members who prefer video as their choice of information digestion. Our own production manager and assist editor who has both a background in stage and radio work stepped up to the challenge to be “the face” of the Carefree boat club of Tennessee. We used a nimble single camera setup, lighting and a teleprompter to produce these videos outdoors. A fun behind the scenes fact about these videos are, we didn’t even film them in Tennessee or on any of their actual club locations! Our crew scouted a small lake near our studio in Virginia that looks similar to the terrain of the Tri-Cities / Northeast Tennessee and you would'’t be the wiser, and! Our client loved them and agreed they looked just like the lakes near their marinas. We put a couple of these videos below, but you can watch the whole series at the clients website, here.

 

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